Playbooks

AEO Owl measures how often, where, and how AI answer engines cite your brand — and reports it as two 0–10 scores you track over time. AI Visibility is the outcome: are engines citing you right now? AEO Readiness is the diagnostic: is your site built to earn those citations? The two sit side by side and are never blended into one number.

AI Visibility — the outcome score

A deterministic formula over four signals — citation rate, share of voice, average position, and engine coverage. Same audit data, same score, every time. No black-box weighting. Above 6.5 = strong category presence; below 4 = you're functionally invisible to AI.

AEO Readiness — the diagnostic score

Readiness explains why your visibility lands where it does — and it usually moves first, one to three audits before visibility follows. It's built from three pillars:

How an audit works

Each audit fires 8 engines × 10 questions × 3 repetitions = 240 engine calls. The raw responses are the immutable evidence layer — every metric on the dashboard is computed deterministically from them, not summarized by an LLM. Monitor subscribers get auto-runs on a monthly cadence; credit buyers run on demand for $450 per audit.

Each audit is a frozen point-in-time snapshot. Trends come from comparing snapshots — if a number looks wrong, you can trace it back to math, not vibes.

How to read the dashboard

• Visibility Verdict (Overview hero) — your score plus one-sentence framing. Start here.
• AI Briefing — what changed since your last audit and what the next step is. The opinion layer.
• Top actions — diagnosis-led recommendations bucketed P0/P1/P2 with projected impact ranges. Suggestions, not goals.
• Engine Performance — which of the 8 engines cite you, which are silent. Tells you where tactical effort pays off.
• Engine Playbooks (below) — specific 30-day plans for the engines your audit flagged.