Add a brand
A brand is a domain you want AEO Owl to monitor. Each brand has its own question set (up to 10, editable anytime), competitor list (up to 5, editable anytime), and locked engine list — only engines lock the moment the first audit runs.
Brands you want benchmarked against yours in every audit — and the names Owl will use in the head-to-head comparison question when drafting. Name + domain per row. Firm limit of 5 — delete one to add a new one anytime.
What would your customer ask ChatGPT or Perplexity — and you want your brand to appear in the answer? Pick or write up to 10 questions. Editable anytime in Audit Questions.
How Owl drafts your questions
Owl drafts 10 questions as a controlled set, so the result shows you where you are visible and not just how visible. Five rules govern it:
- One category, held constant. Owl reads your competitor list to work out what kind of thing you are (agencies, software, firms, brands) and asks about that one category in all 10 questions. It is shown above and editable, because if it is wrong then every question is pointed at the wrong market.
- Never your own name. A question with your brand name in it is answered by the question itself, so it always cites you and permanently inflates your score. All 10 are unbranded.
- Only the qualifier changes. Same noun, same "best", every time. That is what makes the ten comparable: a difference in visibility between two questions is down to the qualifier and nothing else.
- Broad to narrow. Two questions on your widest category, about five on the customer segments in your ICP, and about three on the problems you are differentiated on. That is what turns one score into a map of where you are visible.
- You own the final list. These are drafts, not commitments. Edit any question inline, delete the ones that miss, write your own — Owl just gives you a strong starting point.
Which AI engines should we audit this brand against? All 8 are selected by default — click any engine to remove it. Locks after the first audit, then this exact set runs every time.
All 8 engines selected — this brand will be audited across every one. Click any pill to remove an engine.
You run each audit yourself when you want one — no automatic runs. You can switch to monthly cadence later from Brand details.
A quick sanity check before the first audit kicks off. Engines lock when audit 1 completes — questions and competitors stay editable (within their firm limits of 10 and 5).